Ocado

For Ocado, Pivot shows your weekly sales by brand, plus two pages of Ocado’s own: Service Level, for how much of what Ocado ordered it received, and Availability, for how much of shoppers’ demand Ocado could meet from stock. Ocado is online only, so there are no stores.

What Pivot gets

Sales: units and revenue (£ including VAT), by brand, for each week (Monday to Sunday). Ocado doesn’t give sales by SKU or by store.
Service level: what Ocado ordered, how much it amended its orders, and what it received, by SKU, customer fulfilment centre (CFC) and delivery date.
Availability: Ocado’s own availability figure, by SKU, CFC and day.
No stock or wastage.

When it arrives

Sales: a week arrives from the Tuesday after it ends. Pivot picks up Ocado’s corrections for about eight weeks after the week ends.
Service level: runs to the day before. Pivot picks up changes for four weeks.
Availability: runs to the day before. The latest day or two can still move slightly as Ocado settles its numbers.

How far back it goes

Sales: from the week of 27 October 2025. Ocado keeps only about a year of sales, so history builds from there.
Service level: from late October 2024. Deliveries before November 2025 show as one row per Ocado week, without the detail by delivery.
Availability: from August 2026.

Reports you’ll see

Good to know

Sales are by brand, not SKU. Your Ocado sales are one figure for your brand, so there’s no Sales by SKU. Service Level and Availability are by SKU.
Revenue includes VAT, as Ocado reports it. Holland & Barrett’s is ex VAT, so take care when comparing retailers.
Sales count at delivery. A week’s figure is what reached customers that week, not what they ordered.
A month is the weeks that start in it, so at month ends Ocado can be up to three days out of line with retailers that send daily figures.
Comparisons with last year read high until Ocado has a full year of history. Year to Date against last year compares properly from January 2027.