WFL Sales
EPOS shows what shoppers bought. WFL Sales shows what WFL sold in.
If WFL distributes your brand, WFL Sales shows what WFL has invoiced to its customers for your products, and the orders it still has to ship. It sits in Pivot alongside your retailer EPOS data, so you can see both sides of the shelf.
Where the figures come from
Section titled “Where the figures come from”- Sales are the lines on WFL’s own invoices to its customers. WFL uploads them every week, so a week fills in once its upload is in.
- Open orders come from WFL’s order book: orders a customer has placed that WFL hasn’t shipped and invoiced yet. Each time WFL uploads its open orders, Pivot keeps a snapshot.
- Data Last Updated, at the top of each page, shows when the latest upload finished.
Figures are in the currency WFL invoiced in: pounds, euros or US dollars. Pivot never converts one into another.
Why it won’t match EPOS
Section titled “Why it won’t match EPOS”WFL Sales is sell-in. EPOS is sell-out. They answer different questions, so they never match.
| WFL Sales | EPOS | |
|---|---|---|
| What it counts | What WFL invoiced to its customers | What shoppers bought at the retailer |
| Customers | Every customer WFL sells to | The retailers Pivot collects data from |
| Dated by | The invoice date | The day it sold |
| Value | Net invoice value, before VAT, at WFL’s selling price | The retailer’s own sales value |
| Quantity | As invoiced. The Overview calls it cases | Units sold |
Stock ships before it sells. A big delivery into a retailer’s depots shows in WFL Sales weeks before shoppers buy it, so a strong week here can be a quiet week in EPOS, and the other way round. Compare the two over months, not single weeks.
Opening WFL Sales
Section titled “Opening WFL Sales”Click WFL Sales in the bar at the top of Pivot, next to EPOS. The menu down the side changes to the WFL Sales pages.
If you can’t see WFL Sales, or it says it’s turned off for your brand, contact us.
The pages
Section titled “The pages”- Sales Overview: this year against last, net sales by month or week, your top customers and products.
- Master: every invoice line, with filters and a spreadsheet download.
- Weekly Summary Table: quantity and net sales by customer for each of the latest weeks.
- Outstanding Sales Order: every open order line, with delivery dates, and earlier snapshots to look back at.