What's new

5 November 2026: Ocado

Ocado is now in Pivot. Sales and units come by brand, a week at a time, back to October 2025, and Ocado is in All Retailers and the Previous Period Comparison too. Service Level shows how much of each Ocado order arrived, and how much Ocado took off its own orders before delivery. Availability shows how often each product was in stock and ready to promise to Ocado shoppers, by day and fulfilment centre. Ocado reports sales by brand, so there are no product or store pages.

29 October 2026: search the dashboard

Press Ctrl K (or ⌘K on a Mac), or click the search box at the top of the menu, then type a page, a metric or a retailer.

28 October 2026: CLF sales and Stock & Reorder

CLF is now in Pivot, with daily units and revenue by SKU back to January 2025. The new Stock & Reorder page shows the stock CLF holds of each SKU, how many days it covers at recent sales, and when it last sold. CLF is a wholesaler, so its figures are what it sent to its customers, and there are no store pages.

28 October 2026: Stores Ranged

Stores Selling now also shows how many stores each retailer ranges a product in, next to where it sells and where it’s stocked.

27 October 2026: Store Performance

Every store side by side for one metric, by week or by SKU, shaded so the strongest and weakest stores stand out.

27 October 2026: Stores Selling for Asda and Sainsbury’s

How many stores sold or stocked each SKU each week, as Tesco and Morrisons already had.

20 October 2026: Tesco Service Level

How much of what Tesco wanted was ordered and delivered, the weeks that fell short, and every product down to depot and day.

19 October 2026: several SKUs in Weekly Stores By

Pick more than one SKU to see them totalled, or turn on Pivot by SKU to give each SKU its own columns.

24 September 2026: earlier uploads in Outstanding Sales Order

In WFL Sales, Outstanding Sales Order still opens on the newest upload, and you can pick an earlier one to review it. Each row also shows the customer order number.